L2 Brands announces key leadership changes as the company continues its journey of growth and innovation, according to a press release. Marc Held will join the company as the new president. The announcement follows the company’s other leadership announcements it made in December 2024.

Held has played a lead role in engineering success at some of the largest suppliers in the promotional products industry, the press release reads. He officially began in the role in mid-January 2025, reporting to L2 Brands CEO Connor Knutson. Going forward, Held will oversee all customer-facing aspects of L2 Brands, including sales, customer service, merchandising, and marketing.

“I’m thrilled for this new opportunity, the people, the products, and the company culture were all really big draws,” Held shared in the press release. “There’s so much we can accomplish and I’m excited about what lies ahead.”

Previously, Held served as senior vice president of sales and customer service at alphabroder, which recently was acquired by S&S Activewear. “I’m thankful for the nearly 27 years I spent with [alphabroder],” Held said. “I’ve left one great company for a fantastic opportunity at another.”

Beyond alphabroder, Held has served as president/chief revenue officer of NAPCO Media (now under PRINTING United Alliance)/Promo Marketing Media Group (now under ASI), and vice president at Hit Promotional Products. Held was also vice president of Bodek & Rhodes, which was absorbed into alphabroder (his 27 years at alphabroder are inclusive of his time with Bodek).

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