Knutson

L2 Brands, known for apparel manufacturing and Legacy headwear brand, announces key leadership changes. Connor Knutson will take on the role of chief executive officer (CEO), and Dan Hayden joins as chief operating officer (COO).

According to the company, these leadership updates mark an exciting evolution for L2 Brands. “[Knutson’s] deep experience, vision, and passion for the business make him the ideal leader to guide the company into its next chapter of success,” a press release reads.

Hayden

“Hayden brings 20 years of experience in operations and sales leadership within the apparel industry. At L2 Brands, he will focus on streamlining operations, enhancing efficiency, and ensuring the highest quality in products and customer experiences as the company expands.”

L2 Brands has continued to make moves throughout the industry. Last year, it acquired the Ouray Sportswear and Locale Outdoor brands from S&S Activewear. And of course, S&S has also had a big year with its acquisition of alphabroder this year.