Shirt Lab Zeros in on Automation for 2024 Austin Event
For its first event of 2024, Shirt Lab brought attendees to Austin, Texas for a weekend that was all about automation. Industry manufacturers, suppliers, and decorators gathered on April 19 and 20 for two days of networking, education, and the infamous Rock, Paper, Scissors contest. This event marked the ninth for Shirt Lab, run by Marshall Atkinson, Ali Banholzer, and Tom Rauen.
On the evening of April 19th, attendees joined each other for a night of networking alongside the Rock, Paper, Scissors contest. Throughout the day on April 20th, speakers presented a variety of presentations all focused on automation. Speakers included:
- Justin McKibben – Automating Lead Generation
- Davis Slagle – Automating Sales Strategy
- Cole Lundstrom – Automating Order Entry
- Shane Snodgrass – Automating Inventory Management
- Chris Bales – Automating Production KPI Tracking
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- Marshall Atkinson creates the Rock, Paper, Scissors bracket.
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- Marshall Atkinson and Ali Banholzer announce the Rock, Paper, Scissors winner.
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- Attendees received T-shirts and other swag at the event.
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- Shirt Lab co-owners and creators Ali Banholzer and Marshall Atkinson (not pictured: Tom Rauen).
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- The room was packed full of decorators eager to learn.
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- Justin McKibben, the McKibben Group, gave the first presentation of the day.
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- Davis Slagle, Bee Graphix, spoke on automating the sales process.
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- Chris Bales presented automation ideas for KPI tracking within decorating businesses.