Decorated apparel industry sales and marketing education provider Shirt Lab will be hosting its live event in Chicago on July 22nd this year. For this one-day event, Shirt Lab founders Tom Rauen and Marshall Atkinson have teamed up with a slate of experts for an in-person knowledge experience.

“Shirt Lab Live is ideal for screen printing and embroidery shop owners of all levels,” said Rauen in a statement. “Everyone can benefit from attending Shirt Lab Live. We bring in top experts from both inside and outside of the industry to showcase their expertise in sales and marketing. Combine that with the opportunity to network and talk shop with fellow industry professionals, and it is an event that can be a game changer for your business.”

The event will take place at Venue Six10 in downtown Chicago. You can view the Shirt Lab Event Guide for more information on the speakers and topics, but in the meantime, here is a quick rundown:

  • Jay Busselle – “A Blueprint for Brand Relevance”
  • Rum Walia – “Building A Brand Guideline”
  • Tom Rauen – “Success With Events”
  • Renee Hribar – “Close the Sale in 10 Minutes or Less”
  • Marshall Atkinson – “NFTs for Our Industry”
  • Matt Marcotte – “How Efficiency Combats Inflation”
  • Dawn Sinkule – “Turn Your Website Into A Money Making Machine”
  • Kevin Baumgart – “Building A Sales Machine”
  • Richard Greaves – “Forgotten Fundamentals”

There will be a networking event the evening prior, July 21st, that will consist of a Rock, Paper, Scissors tournament and is free to all attendees. In addition, there will also be a VIP dinner for a post-event celebration with the speakers following the day’s activities. The dinner has limited seating and does require a reservation.

Tickets for the entire event can be purchased now at