Snoop Dogg is tapping a new group of clients and fans — actual dogs.

The performer has dominated the world of rap, starred in countless commercials on behalf of various brands, launched his own wine label, and now he’s entering the world of pets. Recently launched, Snoop Doggie Doggs is a collection of pet apparel and accessories built to outfit furry friends in the latest fashionable gear.

According to a press release from Cision, the line was created in partnership with SMAC Entertainment, Amazon, and Little Earth Productions Inc., a leading manufacturer of licensed fashion accessories and apparel. “Snoop Doggie Doggs pulls inspiration from Snoop’s lifestyle and encourages pet owners everywhere to spoil their dogs (and cats alike) to live like royalty in their everyday lives,” the press release notes.

Among items for sale are a dog bowl that’s available in polished stainless or gold finish, hoodies featuring gold chains attached to them, and more. Designs include everything from the artist’s logo to his actual face. While the items were primarily created for dogs, cats owner will also find items such as bandanas for their feline friends.

Credit: Instagram

“Snoop Dogg was, without a question, the most fitting and amazing partner we could think of in the dog and pet space,” Rob Brandegee, co-founder of Little Earth Productions, said in the release. “Snoop’s personality and authenticity are undeniably evident in our creative pet product offerings.”

The collection officially launched on Nov. 15 just in time for the holidays. For those interested in purchasing the pet-friendly products, Snoop Doggie Doggs apparel products range in sizes XS – XL, as well as the “big dog” size, with the entire lineup retailing from $14.99 up to $99.99. You can find them at SnoopDoggieDoggs.com and Amazon.

Snoop’s latest collection is just one among the many being released by celebrity icons.