Upcoming Dog Apparel Launch to Offer Fashion for Furry Friends
Pet parents everywhere love spending money on their furry companions. From bandannas to custom collars, bowls, tags, and more, spoiling animal companions is often top of the list for many owners. And with the new licensing agreement between fashion brand Hugo Boss and Kanine Pets World Limited, there will be a brand new line of pet — specifically dog — apparel and accessories available in fall/winter of this year.
Earlier this month, the two companies announced that a five-year licensing agreement was signed that covers the design, production, and global distribution of products for dogs including apparel, accessories, home products, and toys under the Boss brand. And if you’re concerned your pooch won’t look fashionable, put those worries to bed. The items will be designed to correspond with the Boss fashion collection and will include two compilations per year once everything gets rolling.
“Our new Claim 5 strategy is broad-based, as we want to grow across all regions, touchpoints, brands, and product areas,” said Daniel Grieder, chief executive of Hugo Boss, in a press release. “We are very excited that in Kanine Group, we have found the right partner to enter the dog accessories business and exploit the full potential of Boss in this entirely new segment.”
Once released, the Hugo Boss dog products will be available worldwide online at hugoboss.com and kanine.com, as well as in select Boss stores, department stores, and pet stores.