Happy Wednesday, Apparelists! We’re closing out July with some heartwarming apparel news and top promo trends from ASI Chicago. Plus, don’t miss the three big reasons you should consider a niche for your business and your chance to be featured in an upcoming Apparelist newsletter (Hint: It’s all about Expo!).

Headlines From Around the Industry

• ASI wraps trade show in Chicago (Plus, don’t miss the top trends from the show floor)
• Patch Therapy launches custom sweatshirt campaign to support Texas flood victims
• An apparel collection that supports Colorado wildfire preparedness

This Week’s Top Topics

• 3 reasons to choose a niche for your apparel decorating business
• Dazzle customers by mastering glitter HTV application
• Threads of Change: Fostering the next generation of apparel decorators