The apparel decorating community continues to rapidly evolve due to new technology and business models as well as global economic factors. In this exclusive video interview, Carleen Gray, CEO of GroupeStahl, shares her perspective on how print-on-demand (POD) continues to reshape the industry and where she feels the industry is headed.

But that’s not all.

During the grand opening of the STAHLS’ Fulfill ONE facility in Michigan on Sept. 17-18, over 100 industry peers gathered to not only celebrate the new building, but discuss the latest in branded merchandise. In his opening remarks, Josh Ellsworth, CRO of STAHLS’, discussed the importance of partnerships and collaboration. Gray joined him on stage to reiterate this point.

“What we set out to do is [accomplish] a better future, and the great thing about it is this future, this platform, cannot be done just by STAHLS’,” Gray said.

Throughout the event, attendees witnessed the ribbon cutting, performed by none other than Ted and Mary Stahl; networked with other decorators and leading voices in the community; and of course got to tour Fulfill ONE. On display were technologies ranging from embroidery to UV printing, laser engraving, and of course, the new LIQUID 3D.

The on-site event wrapped up with a peer panel discussing the impact of fulfillment for apparel decorators. Speakers included:

A little fun was to be had in the evening when the event came to a conclusion at the Stahls Motor and Music Experience, where attendees mingled among Ted Stahl’s expansive auto and organ collection.