Throughout the apparel decorating community, brands have found various charities, fundraisers, and good causes to support. Not only does this help promote and support these causes, but there is a real business ROI to doing social good. It builds loyalty among internal employees, motivates people to work a little bit harder, and can even serve as a method to hiring and retaining talent.

During PRINTING United Expo 2025, industry peers that are implementing these types of programs joined a panel to talk about the major benefits. For those interested in pursuing a similar path, it’s a conversation worth listening to.

Moderated by Joey Klinger, manager, channel sales at SanMar, the panelists include:

• Ilan Elad, president of Kornit Digital Americas
• Robert Bros, VP of operations at Merchology
• Jed Seifert, co-founder of Stakes Manufacturing
• Becki Heinen, director, strategic partner development at Facilisgroup

BONUS Listening – Raising the Stakes: Building a Disabilities Inclusion Program, Part One