Marshall Atkinson
Marshall Atkinson is a leading expert in the decorated apparel industry, renowned for delivering practical education that drives effective change. His coaching spans artificial intelligence adoption, workflow optimization, cost management, business strategies, and marketing tactics, making a profitable impact on shops worldwide.
Based in Mesa, Arizona, Marshall contributes to industry magazines, educates at trade shows, and co-leads the Shirt Lab Tribe mastermind group.
He also publishes the Midjourney Experience YouTube channel and newsletter, and hosts the Midjourney Experience Academy Skool community for creative professionals. He is the author of “Price for Profit,” the definitive guide to pricing in screen printing, as well as several other books.
Recognized for his print industry impact, he was elected to the Academy of Screen and Digital Printing Technologies in 2020. You can find more information about him at marshall@marshallatkinson.com.
Digital vs. Analog is the Wrong Question
This article shows how digital and analog methods work together, where each fits, and how to build a simple decision-making system.
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Build a Scalable Sales Engine That Keeps Your Shop Growing
If you want steady, predictable results in your apparel decorating business, you need a sales engine that keeps the work flowing. This article outlines checklists, steps, and ideas on how to get started.
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How to Utilize AI for Business and Data Analysis
In this article, apparel decorators will learn an easy-to-use method of reviewing their shop’s financial data.
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Experiential Selling in Decorated Apparel
With thoughtful planning plus understanding of the costs and benefits, you can turn live events into a solid revenue stream and brand-building opportunities.
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12 Economic Planning and Forecasting Areas to Tackle
Check out this economic planning guide, featuring 12 specific areas of focus for apparel decorators to follow in order to ensure success now and in the near future.
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AI Guidelines and Tools
Get a comprehensive lineup of videos, examples, and arguments on how and why you should use AI in your apparel decorating business.
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How to Find the Right Outsourcing Partner
Dive into all the things you need to do to ensure you find the right outsourcing partner to handle your decorating needs.
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What Are You Doing in the Next Six Months?
Do yourself a favor and get a pen and some paper ready. Here are seven checklists that might guide you going into 2024.
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