Luke Gardner
Luke Gardner has worked for Printavo since 2018. As Printavo’s content creator, Luke has gathered firsthand knowledge of the trends and techniques that the most successful print shops use to get ahead. Based in Chicago, Luke enjoys making pottery, running, skateboarding, and collecting great artwork (that just so happens to be printed on T-shirts).
Today's Tip: Determine Pricing
Your pricing needs to be focused on the financial and business niche that your shop is in.
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Today's Tip: Estimate Prices
Using only overhead and time to estimate prices leads to a distorted picture.
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Today's Tip: Pricing for Profit
Pricing for consistent profit is a tough situation, but it’s not impossible.
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Biz Tip: Don't Make This Pricing Mistake
What’s wrong with copying your competitor’s price sheet? Your shop’s overhead and fixed costs are unique. It takes your shop...
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Today's Tip: Establish a Niche
Businesses with niches are more motivated to succeed.
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Looking Deeper at Niches
You have to differentiate your business in a market as commoditized as custom apparel.
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