What’s wrong with copying your competitor’s price sheet? Your shop’s overhead and fixed costs are unique. It takes your shop a unique amount of time to do one unique job. Another shop might be much slower or faster. Even a reprint of the same job could vary significantly. Your pricing needs to be focused on the financial and business niche that your shop is in.

More importantly, your prices reflect your values. Don’t like printing certain jobs? Raise the price. Love other jobs and clients? Lower their price. Prices can move your business forward.

Don’t let another shop do your homework for you. Some shops post bogus “sabotage” price matrices to confuse other businesses. Yes, really!