Kristine Shreve is the founder and CEO of Kristine Shreve Consulting. She is also the Director of Marketing and Outreach for Applique Getaway and Lynnie Pinnie. An advocate for women, Kristine is the creator and host of Women + Business, a weekly show that discusses being a woman and being in business and how those two states of being intersect. In 2019, Kristine founded the Women in Garment Decoration group on Facebook, which is now over 1,200 members strong. Kristine also has a long history of writing for industry publications and giving seminars and speaking on panels at industry trade shows. She can be found at www.kristineshreve.com.
The Value of Relationship Selling
The idea is to make the sales process less of a mechanical transaction and more personal for potential customers or buyers. It’s a focus on interaction rather than transaction.
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The Value of Discussing Mental Health
For many, a reasonable question might be why should we talk about mental health issues at all? This article looks at the benefits of doing so.
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Threads of Change: Simple Tips to Build An Authentic Self
There are many benefits to being your authentic self, but the biggest benefit may be to the world, and the printing industry, at large.
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Industry Partners Launch Threads of Change Podcast
Apparelist has partnered with Kristine Shreve on a new podcast, Threads of Change, to tackle topics such as diversity, mental health, and more.
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Good Year versus Great Year: Why Retail Trends Matter to Apparel Decorators
Keeping up with both industry-specific and retail trends and knowing what’s on the horizon is important to apparel decorators.
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Selling Online in a Crowded Website World
Selling online can feel daunting, but there are things you can do to help your site stand out from the crowd, even in the busy online marketplace.
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How to Get the Most Out of Your Heat Transfers
Why is the heat press a useful tool for apparel decorating shops across the industry? One word: Transfers.
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The Power of Pantone as a Tool in Your Apparel Decorating Business
Pantone forecasts reflect colors seen in global fashion and designer collections and showcase colors that may be popular with your customers.
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