Kristine Shreve is the founder and CEO of Kristine Shreve Consulting. She is also the Director of Marketing and Outreach for Applique Getaway and Lynnie Pinnie. An advocate for women, Kristine is the creator and host of Women + Business, a weekly show that discusses being a woman and being in business and how those two states of being intersect. In 2019, Kristine founded the Women in Garment Decoration group on Facebook, which is now over 1,200 members strong. Kristine also has a long history of writing for industry publications and giving seminars and speaking on panels at industry trade shows. She can be found at www.kristineshreve.com.
The Power of Pantone as a Tool in Your Apparel Decorating Business
Pantone forecasts reflect colors seen in global fashion and designer collections, and showcase colors that may be popular with your customers.
ReadToday's Tip: Fashionable Patches
If your customers like high fashion but don’t have the budget, patches are a less expensive way to duplicate looks.
ReadHelp Customers Make a Statement with These Patch Trends
Patches can signal allegiance, tell people what you like or care about, or simply add a bit of color and fun to the items you wear or carry.
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Owners who neglect marketing their services may end up with a business that withers instead of prospers.
ReadToday's Tip: Celebrating Women
Don’t be scared to let other people know what you can do.
ReadToday's Tip: What You Can Control
Instead of spending time being concerned about what you can’t control, evaluate what you can change.
ReadToday's Tip: Real Change
We all need to keep pushing if we want real change to happen.
ReadToday's Tip: The Way You Do Business
People will like the way you do business, not the way your competitor does it, if you stick to your specialty.
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