Cassie Green
Cassie Green is the Senior Content Editor for the Apparelist, responsible for writing, editing, and curating content on the website as well as the brand’s other media platforms. She has 10+ years of experience covering the apparel decorating industry. She can be reached at 970-481-1065 or cgreen@napco.com.
3 Things Email Marketing is Not (And How Print Shops Get it Wrong)
In this 5-minute video for Apparelist, Jesse Poteet, Startup Screen Printing, outlines the three main things that email marketing is not. Instead, he offers tips on what decorators should do for their email marketing campaigns.
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Connected Threads - Tariff Survey Data Analysis of Apparel Decorating Community (And More From This Week)
PRINTING United Alliance's chief economist breaks down the recent tariff survey data in the apparel decorating community.
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Episode #42: Branding Together: The Intersection of Sustainability in Print and Promo
Theresa Hegel and Cassie Green, along with two expert guests, discuss the intersection of sustainability in print and promo.
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Connected Threads - A Look at Cost-Plus versus Value-Based Pricing (And More From This Week)
This week, dive into the differences between cost-plus and value-based pricing, plus check out the newest episode of the Apparelist podcast.
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Episode #41: The Journey to Creating Inclusive Kids' Apparel
Jeff Bender shares his experience creating Lion + Owl, a company that is looking to redefine kids’ apparel. Jeff also highlights the challenges and joys of starting a clothing line and his ultimate vision of making a meaningful impact.
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Apparelist Launches Second Weekly Newsletter
As the industry grows, so have we; we're excited to bring you a second weekly Apparelist newsletter, designed to connect you to more information.
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The Fallout From Trump’s ‘Worse Than Expected’ Tariffs
In this in-depth article from ASI, promo leaders share why they expect the sweeping new levies, announced by the president on April 2, 2025, to cause soaring price hikes, damage the economy, and reduce demand for branded merch.
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Connected Threads - Where Does AI Governance Currently Stand? (And More From This Week)
More states are implementing AI governance — check out where everything currently stands, plus watch a presentation on DTG technology.
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