If you want to grow, and grow profitably, you need a solid sales strategy. It’s not good enough to rest on just referrals or word-of-mouth — apparel decorators shouldn’t be hindered by not having a sales plan.

Not sure where to start? Kevin Baumgart of Sales Ink is here to guide you. In this exclusive video interview, Kevin provides examples, specific tips, and reasons why apparel decorators should pursue a sales strategy.

Key Takeaways

• Don’t be afraid to pick up the phone! Go beyond an outbound email strategy.
• Measure and track your metrics.
• For those with salespeople, there has to be motivation; how are you compensating your sales team?
• Make sure your strategy is targeted and focused.

Looking for additional ways to grow your business? Check out the January 2024 episode of the Apparelist podcast where guest Eric Kahle talks about opportunities in convergence.