As direct-to-film (DTF) printing continues to make waves in the decorated apparel community, many shops are stepping into the technology as early adaptors. Tidal Colors, located in Alpharetta, Georgia, is one shop that’s taking the leap into the technology.

In this video interview, Owner Mehmet Ugur talks about how he wound up with DTF machines, what the learning process has been so far, and why his shop is a “screenprinter’s best friend.”

Key Takeaways

• The technology is still new — there are several challenges when it comes to setting the equipment up, maintenance, and troubleshooting
• Despite early challenges, DTF printing is proving successful for Tidal Colors
• DTF transfers can be applied to a variety of fabric types