It’s no mistake that direct-to-film (DTF) printing is red-hot right now across apparel decoration, and that was evident at this year’s PRINTING United Expo with numerous exhibitors showcasing their latest technology.

Diving into this printing craze, Jay Busselle, vice president of sales and marketing for Equipment Zone, breaks down what decorators need to know.

Key takeaways:

  • DTF printing is not a fad
  • Easy entry for those already in apparel decoration, specifically printers looking to repurpose their existing equipment
  • Decorators can broaden their product offerings and explore new niches
  • DTF is not a “set and it and forget it” process