With less than a week to go until PRINTING United Expo 2023 in Atlanta, spots are quickly filling up for the inaugural Apparelist Forum, taking place on Oct. 19 during the show.

Join other industry colleagues as well as industry leaders at the Forum, sponsored by Kornit Digital. With many markets continuing to evolve, it’s crucial for the survival of any printing shop in today’s world to pay attention to new trends and technologies. One area that currently plays a major role in the world of blended print production is digital printing. The Forum will focus on this theme.

This invite-only event will also focus on how differentiation and competitive advantage sets printers apart from their competition through nimble production and a more efficient supply chain. To attend, you must fill out an interest form. Lunch will be provided.

Forum Speakers and Schedule of Presentations

The Apparelist Forum will be broken up into two segments. The first half will feature a presentation by Don Whaley, vice president of marketing for Kornit, who will discuss the convergence of analog and digital printing in the decorated apparel industry. Information will be shared on:

  • Other print segments that have already transitioned to blended production platforms
  • Differentiation and competitive advantages include adapting nimble production and supply chain to reduce time to market, increase customization, and respond to demand for shorter runs
  • Quality/cost equation of DTG is evolving and increasing viability for high-volume, short-run production in scale

Part two of this invite-only session will feature a user panel discussion, where representatives from different business models will discuss these market changes. There will be time for audience Q&A near the end of the user panel. Panelists will include:

The agenda is as follows:

  • 12-12:20: Welcome/Networking: Lunch and seating
  • 12:20-12:40: Don Whaley, vice president of marketing, Kornit – Opening Speaker
  • 12:45 – 1:15: Panel Discussion: Moderated by Cassie Green, content director, Apparelist
  • 1:15 – 1:25: Audience Q&A
  • 1:25-1:30: Dismissal/Closing Remarks

Other Networking and Education Opportunities

For those unable to attend the Apparelist Forum, there are plenty of other opportunities to engage with the decorated apparel community throughout PRINTING United Expo. The Apparel Zone, booth C147, will be an interactive and engaging space to foster networking, knowledge sharing, and collaboration among industry professionals.

Plus, check out the free presentation series at Future State Theater. Curated content will be given by thought-leaders in the decorated apparel space that will cover the latest innovations in technologies and decorating practices. Entry to the theater will be located on the PRINTING United Expo floor in the Future State Lounge, where you can grab a coffee (or beer), network with colleagues in comfortable seating, and even take in a live podcast.