Tom Brady has his fair share of fans and haters, and while his latest clothing stunt may have some rolling their eyes, it proves once again that he knows how to market himself. The GOAT was seen wearing a shirt featuring his high school yearbook photo, and shortly after releasing it on his Brady clothing brand website, it sold out.

Backing up a few weeks, Brady was first seen wearing the shirt before the Tampa Bay Buccaneer’s game against the Green Bay Packers (which the Bucs dropped in a score of 14-12). Now in his 23^rd season, the legacy quarterback used the T-shirt to further cement his place in history.

Not only does the shirt feature his high school picture, but it’s also imprinted with the saying, “Greatness Lasts Forever” on the back and “Forever Young” on the front, the name of the clothing line. According to Brady’s clothing website:

“Forever Young is a state of mind. It’s a commitment to your body and connection to your spirit. It’s the experience you’ve gained and knowing where you come from, and also knowing where you’re heading. It’s blazing new trails and passing the torch to those who follow. Greatness lasts forever. Age is but a number. I am forever young.”

There are likely some people out there that think this is the ultimate vanity play, but from a branding and profit standpoint, the quarterback is getting the last laugh. All three styles of the Forever Young line — long sleeve, T-shirt, and hoodie — are currently sold out. This clothing line is the latest option from the Brady brand, which also includes generic shirts with the number 12 or Brady’s name printed on them among other styles.