What’s the biggest merch mistake decorators are still making in 2026?

Branding Together podcast co-hosts Cassie Green and Theresa Hegel asked several industry insiders onsite at Kornit Konnections ’26 for their insight and observations. From not providing high-quality blanks to ignoring sourcing challenges, decorators should look hard at the merch mistakes they’re currently making and level up to create successful programs.

Special shoutout to our interviewees: