It’s no secret that AI is a phenomenal tool for apparel decorators to utilize. From automation and production to graphic design, AI can help a shop run more efficiently and address staff and labor challenges.

However, it’s not always the best tool to use when it comes to creating designs. Some shops report customer feedback that AI-generated designs are not appealing, look over-generated, and lack a personal touch. Sometimes, crafting hand-drawn designs is the way to go.

At Ink & Drink in Denver, Colorado, Owner Josh Kice and his team take pride in creating custom artwork. The team regularly meets to discuss what designs they want to create, how those personal touches appeal to customers, and ultimately, why those designs lead to shirts that are worn again and again rather than discarded.

In this interview, Kice discusses the big benefits of hand-crafting artwork, how that appeals to customers, and why they experience success going the traditional design method.