Apparel and accessories distributor S&S Activewear recently named industry veteran Eric Levin as the general manager of its newly designated Prime Line Hard Goods division.

Eric Levin, S&S Activewear | Credit: S&S Activewear

The news comes just a few weeks after S&S Activewear completed the acquisition of alphabroder, another apparel and accessories distributor. While the acquisition came with the news that alphabroder would eventually exit the apparel decoration business, hard goods decoration was still on the table.

Levin brings over 33 years of industry leadership to this role, previously founding Jetline, a successful promotional products business that merged with Prime Line in 2015. In 2017, alphabroder acquired Prime Line and became the supplier’s hard goods division, where Levin served as executive vice president of strategy and growth.

In his new role at S&S Activewear, Levin will leverage that experience and lead a dedicated division focused specifically on hard goods. A hard goods sales team will report directly to him as he works closely with the executive team at S&S and alphabroder to shape the division’s strategic and organizational design.

“I am incredibly grateful for the opportunity to lead the Prime Line Hard Goods division,” Levin said. “Throughout my career, I’ve gained valuable, first-hand experience within the hard goods and decorated apparel industries. That specialized knowledge developed into a unique ability to pinpoint areas prime for growth and improvement within the business and industry at large.”

Frank Myers, CEO of S&S Activewear, added: “We’re excited for the future of the hard goods division with Eric at the helm. His expertise and strong customer relationships position us for significant growth in this new phase.”