Vantage Apparel recently unveiled its new webstore platform, set to shake up the promotional products industry. Platform features include Pop-Up Shops, points programs, budget allocations, reporting, and order approvals — designed to enhance the user experience and streamline operations. Vantage says the new platform offers strengthened security, with PCI and SOC 2 compliance, ensuring user data protection and privacy.

Building on the launch, Vantage Apparel announces a strategic partnership with Starline, an ASI Top 40 Supplier of hard goods. This collaboration will expand Vantage’s webstore product offerings, giving distributors access to a range of single-piece, on-demand branded products, including, apparel, bags, coolers, Bluetooth speakers, flashlights, home goods, and drinkware.

“Our collaboration with Starline marks a significant milestone for Vantage Apparel,” Rob Watson, CEO of Vantage Apparel, says. “By integrating their high-quality hard goods into our platform, we are not only broadening our product range but also enhancing the value we provide to our distributors and their customers. This partnership exemplifies our commitment to innovation, integration, and excellence in the promotional products industry.”

The collaboration allows distributors to incorporate a curated selection of both apparel and hard goods into their webstore, delivering real-time inventory and enhanced ordering capabilities. “Each product in Starline’s on-demand lineup offers the same single-piece, decorated option that our customers have grown to love and expect from Vantage,” adds Chris Alfano, chief digital officer, Vantage Apparel.

Starline Chief Revenue Officer Brian Porter says Vantage’s first-class apparel and decoration are the perfect match for Starline’s product assortment and digital Tru Color decorating capabilities, calling it a “natural fit.”

The news comes on the heels of a recent partnership with Redwood Classics, a made-in-Canada apparel brand, offering Vantage customers an expanded selection of apparel.