AS Colour announces its return as the Official Merchandise Partner for South by Southwest (SXSW) 2026. Building on the partnership with SXSW for a second year, the company says it will elevate the merchandise offering through premium blank apparel for artists and festival goers alike.

SXSW has long been a gathering place for creative minds across music, film, and culture. AS Colour says in a press statement that its focus on creating premium apparel that serves as a blank canvas for self-expression makes this partnership a natural fit that will keep building

Through this collaboration, they report that they’re offering more than just apparel; they’re creating pieces designed to serve as meaningful mementos of an extraordinary event.

SXSW will take place March 12-18, 2026 in Austin, TX.

While AS Colour served as the merch partner for SXSW in 2025, Lane Seven has also filled the role previously. During its partnership, Lane Seven also held a merch tour ahead of SXSW leading up to live activation printing.

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