AS Colour announces that its has been named the official merchandise partner for South by Southwest (SXSW) 2025. The company states that it is excited to bring exceptional quality merchandise that is built to last for artists and festival goers alike.

With this new partnership, in March 2025, SXSW will bring a new and improved merchandise offering for all attendees, according to a press release. SXSW has long been a gathering place for creative minds across music, film, and culture. AS Colour focuses on creating premium apparel that serves as a blank canvas for self-expression, making this partnership a natural fit, the press release continues.

SXSW 2025 runs from March 7-15, 2025 in Austin, Texas. You can learn more by visiting ascolour.com/ and www.sxsw.com/.

The preceding press release was provided by a company unaffiliated with Apparelist. The views expressed within do not directly reflect the thoughts or opinions of the staff of Apparelist.