Next Level Apparel officially announces Brett Bjorkman as its new CEO following the retirement of founder and former CEO Joe Simsoly.

Bjorkman brings 30 years of experience across brand and wholesale, including roles at Nike, Boardriders, Augusta Sportswear, and others. Most recently, he served as chief operating officer (COO) at Next Level Apparel, navigating everything from factory floors to boardrooms. His experience spans operations, sourcing, risk management, and sustainability.

“After decades of building Next Level Apparel, I’m proud to pass the baton to Brett, who brings the perfect balance of brand insight and operational rigor to this role,” said Simsoly in a press release from the company. “Over the past 18 months, he has immersed himself in every part of the company and is ready to lead us forward — continuing our commitment to sustainability, innovation, and excellence. As I step into retirement, I do so knowing the company is in capable hands, and that Brett will honor our legacy while taking Next Level Apparel beyond what we ever imagined.”

“Premium is a behavior,” added Bjorkman. “It’s about doing things right, making products that last, and proving it. That philosophy guides every part of Next Level Apparel — from sourcing fabrics responsibly to serving customers — and will continue to shape the company as it grows, ensuring it remains the most trusted and responsive platform for premium blank apparel worldwide.”

Under Bjorkman leadership, the company plans to continue expanding its footprint internationally, diversifying its supply chain for resilience, and strengthening partnerships with compliance and provenance organizations such as FLA, Altana, and Oritain.

Learn more at nextlevelapparel.com.

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