SEDDI announces the launch of Decorator, a 3D platform the company says is built to dramatically speed up how promotional products distributors and decorators sell and produce custom-branded apparel.

Decorator enables sales teams to deliver instant, photorealistic mockups on official blank styles — gaining faster client approvals and closing deals in record time, according to a press release from SEDDI. Because every digital file is both accurate and production-ready, the platform eliminates costly back-and-forth, creating a smoother handoff from sales to production.

“Decorator is becoming the visual front end for the branded apparel value chain. A single workspace where everything you need to create, approve, and produce design, lives,” said Alan Murray, SEDDI CEO, in a press statement.

By working with blank apparel companies, Decorator is a platform featuring true-to-life 3D replicas of official blank styles. This ensures that every digital asset is exactly what gets produced — your mockup, proof, and tech pack, all in one, the SEDDI press release reads.

For distributors and decorators, Decorator means:

  • More sales closed with accurate, photorealistic visuals
  • Faster approvals that build buyer confidence
  • Fewer production errors with auto-generated tech packs
  • Time saved through a unified sales-to-production workflow

“In our industry, accuracy isn’t just nice to have — it’s game-changing,” said Victoria Thomas, senior director of marketing at BELLA+CANVAS. “As the premium blank manufacturer in the market, we get how important that is for our customers. With SEDDI Decorator, distributors and decorators see exactly what they’ll get with BELLA+CANVAS, which means faster decisions, fewer surprises, and more creative freedom.

AI-Powered Lifestyle Imagery Preview

As part of its ongoing innovation, Decorator is unveiling a preview of its AI-powered lifestyle imagery feature, which creates on-model visuals directly from products in the platform. This lets distributors and decorators showcase branded apparel in lifelike, on-model settings, which makes it easier for clients to imagine final products without the cost and complexity of photoshoots.

To see Decorator in action and request a demo, visit www.seddi.com.

The preceding press release was provided by a company unaffiliated with Apparelist. The views expressed within do not directly reflect the thoughts or opinions of the staff of Apparelist.