S&S Activewear and HanesBrands Inc. announce an agreement that makes S&S the exclusive distributor of the Hanes brand in the North American printwear channel. This announcement came shortly after correspondence from S&S that, with the completion of the customer and website integration with alphabroder, the company is moving forward under the S&S name and structure.

With this exclusive partnership, S&S will not only carry the full range of Hanes styles but will also offer deeper inventory positions and enhanced availability across its national distribution network, according to a press release.

“This is more than an agreement — it’s an evolution of one of the industry’s most enduring relationships,” said Mike Faircloth, HanesBrands president of global operations, in a press statement. “Hanes has been a foundational brand in printwear for decades. With S&S as our exclusive distributor, we’re doubling down on that legacy while positioning ourselves to lead in the next chapter of the market.”

“We’re incredibly proud to deepen our relationship with Hanes, a brand that represents both heritage and reliability,” said Frank Myers, CEO of S&S Activewear. “As a unified company, we’re in a better position than ever to bring more of Hanes’s trusted styles to more customers, more efficiently while continuing to raise the bar on service.”

Hanes and S&S Agreement Details

According to both companies, through this strategic alignment, customers can expect:

  • A focused and expanded Hanes assortment, available exclusively from S&S
  • Deeper inventories across S&S’s nationwide network of distribution centers
  • Faster shipping and delivery windows for Hanes styles
  • Seamless ordering through the unified S&S website and service model

Customers may continue to purchase Hanes products from other distributors through the transition period. This partnership will be fully operational by December 31, 2025.

“As we continue to grow, our focus remains on supporting the industry’s most trusted brands,” added Myers. “We believe strong partnerships with manufacturers like Hanes are what drive value and progress for the industry and our customers.”

The preceding press release was provided by a company unaffiliated with Apparelist. The views expressed within do not directly reflect the thoughts or opinions of the staff of Apparelist.