Liftoff Commerce an e-commerce, web-to-print, and order management platform for the print, promo, and apparel industries — announces the launch of its Business Intelligence (BI) Suite, powered by Zoho Analytics. This new integration offers Liftoff Commerce subscribers an interactive experience that elevates data analysis and visualization, according to a press release.

The new BI Suite allows users to manipulate charts, graphs, and tables to suit their specific needs and preferences. This integration of Zoho Analytics enables users to gain deeper insights, uncover trends, and drive better decision-making. For businesses that want to offer a fully customized user experience, analytics reports and visualizations can be extended to customers as well.

“With Zoho Analytics, we have opened up an entirely new realm of possibilities for our users,” says Andrew Alford, president of Liftoff Commerce, in a press statement. “Our goal was always to give our subscribers better control over their data. This connection makes it easier than ever to unlock the full potential of that data — whether within Liftoff Commerce or from a range of external systems and platforms. The ability to aggregate data from diverse sources creates unparalleled opportunities for actionable insights.”

In addition to standard data visualizations, the BI Suite incorporates AI-powered insights. These insights provide immediate summaries of key trends, utilization shifts, and areas that may require attention.

A future phase of the BI Suite will empower users and customers alike to create their own dashboards and reports, enabling a fully tailored approach to data analysis and visualization. This feature promises to increase the customization potential even further, aligning with the growing need for more personalized and granular business intelligence, says the company.

“Imagine combining the rich data inside Liftoff with the wealth of information from your other platforms — this is the future of data integration, and it’s powerful,” Alford adds.

The new BI Suite will be available to all Liftoff Commerce subscribers with an active analytics subscription starting April 24th, and additional updates are planned for the coming months.

The preceding press release was provided by a company unaffiliated with Apparelist. The views expressed within do not directly reflect the thoughts or opinions of the staff of Apparelist.