Editor’s note: This article was originally published by our partner, ASI. Learn more about the dual membership.

At the end of every year, those working in printing, graphic design, fashion, retail, and beyond watch Pantone in anticipation of the Color of the Year (COY). Some years, the COY is a vibrant, eye-catching hue, such as 2023’s Viva Magenta.  This year, Peach Fuzz invoked a softer feeling. Building on cozy, warm emotions, the 2025 COY is none other than Mocha Mousse. And now that it’s been announced, apparel decorators everywhere can begin to plan how they will use it.

For those shops that think the retail-facing COY and accompanying seasonal color palettes don’t touch our industry, think again. These colors influence everything from the blanks being manufactured to your customers’ design preferences. And if you’re not sure where to start, check out the three ideas provided by Theresa Hegel of ASI.

Whether using blanks made of the “indulgent” hue or building it into designs, it’s one that can be used for a variety of campaigns.