Gildan, an apparel brand offering basics, announces the expansion of its reach in Asia. The brand announced its entry into the Indian market during Apparel Sourcing Week — an event focused on apparel decoration — hosted in Bengaluru, India, in July.

“We are excited to launch in India and for the prospects that this market holds for us,” says Chuck Ward, president of sales, marketing, and distribution at Gildan Activewear in a press release.” As a leader in many markets around the world for high-quality printing and value, Gildan is the most logical, smart choice for decorators to drive their business success. As such, we are confident that Indian customers will embrace our brand wholeheartedly.”

Gildan Activewear has partnered with a distributor in India to make the expansion possible. The launch includes the brand’s core products and will be supported by a complete marketing and distribution strategy to maximize visibility and availability. Eventually, Gildan Activewear intends to grow its product offerings in the Indian market with the launch of American Apparel.

Currently, the company owns and operates manufacturing facilities in Central America, the Caribbean, North America, and Bangladesh.