Gildan Launches Gildan Respects ESG Campaign
Gildan Activewear Inc. announced that it launched Gildan Respects, a global positioning of its environmental, social, and governance (ESG) program and creative campaign supporting the company’s Next Generation ESG strategy, which was unveiled earlier this year. The Gildan Respects campaign unites all ESG communications and marketing under one global message, and aims to reinforce the appeal of Gildan’s approach to making apparel products, according to a press release shared on GlobeNewswire.
The company plans to activate the campaign through content on a variety of platforms, such as the release of an anthem film and documentary series, social media, display advertising, and a renewed digital experience on websites and social platforms across its global communications and marketing efforts.
“As an ethical and sustainable apparel manufacturing company, ‘respect’ has been at the foundation of our ESG success for the last 20 years,” said Chuck Ward, president of marketing, sales, and distribution at Gildan, in the release. “This is why it seemed natural to make ‘respect’ the central theme of our new ESG communications and marketing efforts to bring our story to life.”
You can learn more about Gildan’s ESG efforts and the Gildan Respects campaign here.