RECAP: Discussing Apparel Industry Challenges, Leadership Qualities, and More at Shirt Lab 2023
This year’s Shirt Lab event, held in New Orleans from July 28-29, centered around better ways to develop and run an apparel decorating business. From start to finish, presenters discussed everything from creating communities to company culture, data points to examine for efficiency, building leadership qualities, and more. Presenters included:
- Jay Busselle – “Building Communities in the Collaboration Café”
- Ali Banholzer – “Getting IT Done”
- Jenna Sackett – “Great Leads are Loyal”
- Lori Feldman – “Maximizing Revenue with Drip Marketing Automation”
- Tom Rauen – “Referrals Elevated”
- Mike Michalowicz – “ALL IN: How Great Leaders Build Unstoppable Teams”
The event also presented several networking opportunities, including the famous Rock, Paper, Scissors contest. The winner, Stephanie Home with Dapper Ink from Greenville, South Carolina, took home the hat press prize.
According to Marshall Atkinson, one of the founding members of Shirt Lab, there were 75 attendees at the event. “Everyone enjoyed the breakout sessions as it brought new ideas to share,” he said of the new hands-on format.
Check out the photo gallery for an inside glimpse at the event!
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- This year’s Shirt Lab was held in New Orleans. Pictured: Marshall Atkinson and Ali Banholzer.
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- Throughout the day, attendees worked in small groups for hands-on applications.
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- Marshall Atkinson welcomes attendees to the 2023 Shirt Lab.
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- Project management was a hot discussion led by Ali Banholzer.
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- Jay Busselle discusses building better communities.
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- Automation and data were the name of the game during Lori Feldman’s presentation.
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- Mike Michalowicz dove into leadership qualities and company culture.
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- Several sponsors, including Supacolor, were onsite to meet with attendees.
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- Tables were labeled by topic so attendees could dive deeper during lunch.
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- Tom Rauen, Marshall Atkinson, and Ali Banholzer thank attendees for participating in Shirt Lab 2023.
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- Three of Mike Michalowicz’s books were made available to attendees.
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- The Shirt Lab 2023 networking event took place in the evening of July 28.
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- Attendees not only got a good dose of education, they walked away with some awesome swag.
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- The winner of the Rock, Paper, Scissors contest, Stephanie Home with Dapper, poses with Jenna Sacket, STAHLS’.
