Kornit Digital announced last week it is setting the stage for true industry transformation as digital textile production goes mainstream. Driving real change in fashion and textiles, Kornit, at ITMA23 in Milan, Italy, showcased a complete digital transformation solution with on-demand production.

“Trends such as nearshore and sustainable production that were once just buzzwords are now becoming entrenched as industry success metrics, yet producers and brands still struggle to transform vision into action,” said Ronen Samuel, chief executive officer at Kornit Digital. “Kornit Digital directly answers surging industry demand for the highest quality, sustainable, on-demand manufacturing at scale. Delivering real industry change and bringing the market to the next level, the world’s biggest brands can now thrive in a market where anything is possible, and consumers expect the world.”

Systems on display included the new Kornit Atlas MAX PLUS, the next generation of the company’s MAX technology — a faster, smarter, and exceptionally reliable digital decoration system incorporating both smart curing and automated garment sizing and calibration, according to the company.

Kornit states that the Atlas MAX PLUS sets the standard for versatile, high-volume digital decoration on demand, with increased automation and XDi capabilities emulating 3D, screen, vinyl, threadless embroidery, and other graphic capabilities, for ready-to-wear retail-quality apparel and accessories in mere minutes.

Also on display was Kornit Presto MAX, injecting new levels of innovation into textile decoration. Designed to meet the requirements of fashion, home décor, and textiles, it transforms virtual concepts into brilliant custom fabrics with industry-first capabilities of brilliant white printing on colored fabrics. These capabilities are now bolstered with enhancements to both look and hand-feel, a differentiator recently singled out for excellence by the 2023 EDP Innovation Award.

The preceding press release was provided by a company unaffiliated with Apparelist. The views expressed within do not directly reflect the thoughts or opinions of the staff of Apparelist.