Gildan announces the release of the newest positioning and marketing campaigns for the Gildan, American Apparel, and Comfort Colors brands. The apparel manufacturer states that this change comes at a time when the brands are evolving and expanding their respective global reach, in line with Gildan’s Sustainable Growth plan.

Breaking it down by company, Gildan debuted its Just Smart at the 2023 Impressions Expo. The company states that the campaign is the “most logical, no-brainer choice for decorators to drive their business success paying tribute to its identity as the brand of choice for best value and dependable quality.”

During the show, the company also unveiled its American Apparel The 2001 and Only campaign. Capitalizing on the current popularity of tried-and-true classics, the campaign spotlights the original style AA200.

And finally, Comfort Colors debuted Spread Good Vibes, which “radiates color, comfort, and positivity to further enhance its positioning as the lifestyle brand in the company’s portfolio,” according to the company.

All three campaigns were unveiled at the Impressions Expo utilizing interactive booths. “We are pleased with the work done to reinvigorate our three core brands sold in the imprintables channels, giving them a heightened new look and positioning while paying homage to their strong heritage,” says Chuck Ward, president of sales, marketing, and distribution at Gildan. “Leveraging these brands’ core strengths while modernizing them allows us to elevate their unique positioning and offering in the decorators market, cementing our brands as the apparel of choice in their respective categories.”

This release coincided with the announcement that Canada-based Gildan Activewear Inc. has been included in Corporate Knights’ 2023 Global 100 list of the world’s most sustainable corporations for the second consecutive year. According to a press release from Fibre2Fashion, its ranking moved from 79th last year to 60th this year. The company was the only apparel manufacturing company included on the list globally.