Nearly a month ago, the Top Dogg himself finally did the seemingly obvious: he released a pet apparel collection. Now Snoop is at it again, this time going the less overt route of country. The Dogg is taking his rap persona and blending it with something different for a line of cowboy-inspired apparel.

In partnership with the Nashville-based apparel company Stevenson Ranch, the limited-edition clothing collection blends cowboy and hip-hop styles, according to a press release from American Songwriter. The line includes crewneck sweaters, T-shirts, trucker hats, and lighters.

The designs draw inspiration from the cover art of Snoop Dogg’s 1993 debut album, Doggystyle. Some styles feature images of a caricature-like dog wearing a football jersey and throwing a lasso. The blue trucker hats feature Snoop’s label, Death Row Records, and the phrase “Not My First Rodeo.”

“We’re mixing two demographics,” said Ben Foley, founder of Stevenson Ranch, in the article. “We pretty much got the entire middle America, and he’s got the coast, and Snoop is one of the biggest icons of the last 100 years. I don’t think there’s a soul in the country, maybe the world, that doesn’t know who he is, so this is really for everybody.”

Limited-Edition for a Cause

Credit: Instagram

Some may argue that the best part about all of this is not the release of a second line of apparel from the mega star. There are also some good vibes attached. A portion of the proceeds will benefit Compton Jr. Equestrians Foundation, which provides educational and development programs for underserved youth centered around horseback riding.

The Compton Cowboys, a team that works to introduce equestrian culture to inner-city youth, are also involved. The group serves as the face of the social media campaign behind the new collection.

Not only is this a limited edition drop, but those interested can only find the items exclusively at the rapper’s shop, Snoopy’s Clothing, in Inglewood, California, and at the Stevenson Ranch website.

As we round the corner into 2023, it’s likely that the apparel world will continue to see more collaborations between mega stars and clothing brands.