Yogurtland Serves Up Branded Merchandise, and It's for a Good Cause
In addition to doling out tasty self-serve frozen yogurt this holiday season, Yogurtland launched its own branded merchandise. Filled with various gifts like collector’s spoons and mugs, the frozen yogurt chain also included its first-ever branded apparel line as part of the release. What’s even better is it’s all for a good cause.
According to a news release shared by Cision, the merch collection features clothing for kids and adults alike, such as Team Tart T-shirts, athletic shirts, hoodies, hats, and more. In addition, the youth collection also includes a onesie and a couple bib styles.
Among the accessories are the iconic Yogurtland spoon (available in pink and green), tumblers, scarves, and even a wearable blanket. Most styles feature some variation of the company’s logo, and some have fun sayings such as “Feed Me Froyo.”
Yogurtland’s new apparel and accessories collection not only promotes the diehard love fans have for the frozen dessert, but it also allows consumers to shop while giving back to the community. According to the company, proceeds from merchandise sales will be donated to Yogurtland Cares, a 501(c)(3) non-profit dedicated to supporting organizations that assist children and women in finding a better life.
“We couldn’t be more excited to launch our very own Yogurtland merchandise line and raise awareness for our non-profit organization, Yogurtland Cares,” said Brittany Knollmiller, director of marketing, in a press release. “At Yogurtland, our global mission is to share love, hope, and joy with those around us, and we believe deeply in empowering underserved communities. With proceeds from Yogurtland’s merchandise going directly toward Yogurtland Cares, we will have additional resources to support our beloved organizations that assist children and women in finding a better life.”
The collection officially dropped on Nov. 7 and is currently available for purchase on the company website.
This isn’t the first time apparel has been used to promote a good cause. Earlier this year, Dolly Parton released a pet apparel line that benefits Willa B Farms, an animal rescue organization based in Nashville.