California-based Goals Ventures LLC, the parent company of digital marketing firm Goals Media Group, recently launched a streetwear apparel collection that also offers digital and social tools and technology to those looking to scale their business.

How is this made possible? Through the utilization of custom QR codes on clothing tags, according to a press release. When users scan the QR code, the mobile Goals app opens, granting users access to the business toolkit. The toolkit allows users to schedule social media posts, send SMS messages and emails to customers, revamp their website with WordPress, and have data distributed on search engines.

The collection looks to promote work-life balance with an assortment of everyday, ready-to-wear, USA-made garments, including headwear, hoodies, T-shirts, joggers, and footwear made from sustainable, organic, and recycled materials. Prices range from $30–$105. 

According to the news release, the group is the first black-owned company to combine software and apparel and provide access to technology, digital tools, and training for brand building. Aubrey Flynn, Goals Media Group founder and CEO of Goals Supply, has the motto of “Get over all limits successfully.” A digital strategist and marketing expert by trade, Flynn has over 15 years of experience generating revenue for influencers and their brands. Past projects include Ciroc by Diddy and Indoggo by Snoop Dogg.

“Our company is divided into services, software, training, and apparel with the goal to bring this accessible technology to underserved entrepreneurs, such [as] women, college students, people of color, veterans, reentering citizens, immigrants, and people interested in entrepreneurship,” says Flynn.

The GOALS Supply apparel is available for purchase at goalssupply.com and on the Goals Supply app.

Goals Media Group isn’t the only company bridging the gap between the physical and tech worlds through QR codes. Everywhere Apparel equips each shirt with QR codes, enabling customers to receive a free mailer and send apparel back for recycling into new products.