At its basic level, marketing helps make a business known, alerting your target market to the fact that your business even exists, and it can grow your customer base, as people who find out your business exists might become customers. Marketing is also the method by which your customers get educated about what skills and products you offer, and the way they get learn to trust your business.

Businesses who market also have a built-in source of industry intelligence, a way to learn what their customers think and want, and a way to keep tabs on what any competitors are doing.