Fanatics is entering into a long-term partnership with Nike to manufacture college sports fan apparel. The partnership will involve collaboration with the Fanatics College division, which already partners with many Nike-sponsored schools.

Nike said in a statement that it is making a strategic shift in how it serves NCAA university partners, and is extending its licensing relationships with Fanatics and Branded Custom Sportswear, another collegiate partner, to include Nike NCAA retail fanwear and sideline products, according to a press release shared on CNBC. Manufacturing for this apparel is set to begin in 2024.

When it comes to the nuances of who is doing what, there are several details that are important to understand. Nike will continue to manufacture apparel and merchandise for its college team partners, including on-field apparel, while Fanatics will manufacture fan apparel, replica jerseys, sideline apparel, headwear, and women’s fan gear, among other items.

This new deal will include a certain group of Nike’s college and university partners. Ohio State, Georgia, Clemson, Oregon, Oklahoma, and Penn State are among the likely participants. Investment in the growth of the women’s apparel business is also a focus of the partnership, according to the press release.