Last month, Delta Apparel announced the expansion of its digital print business through the installation and utilization of newly developed digital print technology designed to meet the market demands of its Digital First offering by its DTG2Go business unit.

Done in collaboration with Fanatics, DTG2Go installed this new technology in four of its existing digital print facilities. According to a press release, this business process is the first of its kind as it will allow custom orders to be produced, packaged, and shipped to the end consumer within 24 hours from receipt of order.

“It has truly been a pleasure working alongside the Fanatics team to combine our prior experiences in systems, technology, and apparel to build an integrated process that meets the high quality and repeatability standards that Fanatics’ passionate customer base demands,” Robert W. Humphreys, chairman and CEO of Delta Apparel, said in the press release. “This new technology significantly increased our capacity, allowing us to proudly meet the high demand for garments for fans of the L.A. Rams after their recent Super Bowl victory. Additional equipment will be installed this quarter further expanding our overall digital print capacity as we prepare for future growth with Fanatics.”

M&R Printing Equipment has also been involved in the process on the equipment side. “The Polaris is the new north star of high-volume direct-to-garment printing, and we were very excited to demonstrate its exceptional throughput that provides a retail quality product worthy of Fanatics’ standards,” Danny Sweem, CEO of M&R, said. “Delta and their DTG2Go team have been great partners throughout the development of the Polaris, and we look forward to strong growth together.”