Taco Bell Workers are Getting New T-Shirts to Celebrate 60th Anniversary
It seems the world has a love-hate relationship with Taco Bell. You either love the rock-bottom prices for a bag full of food, or you hate the reported after-effects. Either way, the company has something to celebrate this summer as it turns 60, and to mark the occasion, its employees will have new outfits.
A T-shirt that’s designed by Los Angeles-based streetwear creator Born X Raised that celebrates the chain’s Southern Californian heritage will be doled out to employees. The design features the fast-food restaurant’s signature colors, but with a unique, fresh take on the Taco Bell logo.
“Anniversaries are for celebrating, and what better way to kick that off than with the foundational support that has made Taco Bell what it is for the past 60 years, our team members,” Sean Tresvant, Taco Bell’s global chief brand officer, said in a press release shared on CNN Business.
But the celebration doesn’t stop with its employees. The chain is also currently selling a new anniversary-inspired meal that’s available to order via its app and website. The all-vegetarian meal includes a black bean crunchwrap supreme, bean burrito, spicy potato soft taco, and cinnamon twists, served with a large unsweetened iced tea, all for just $8.99.
The Taco Bell Foundation is also celebrating a milestone of its own. In honor of its 30th anniversary, the 60th anniversary of Taco Bell, and the partnership with Born X Raised, the Taco Bell Foundation is donating $100,000 to Boys & Girls Clubs of America to continue its mission at a national level. This is on top of the $4 million the Taco Bell Foundation is awarding through its Community Grants program to approximately 250 Boys & Girls Clubs in 2022.