In 2021, Threadfast Apparel launched Plant with Threadfast, a reforestation program that, for every case of Threadfast product purchased, the company plants a tree. The company recently announced that in its inaugural year, a grand total of 46,121 trees were planted.

The program follows a one-for-one model and planted the trees in partnership with the non-profit One Tree Planted. The trees were allocated to forest fire recovery efforts in both the U.S. and Canada, according to a press release from Threadfast. The donation covers all of the stages needed in planting a tree: sapling growth, seeding and planting, monitoring, and reporting.

“Wildfires have been a more frequent occurrence driving deforestation around North America and the world,” Cassandra Vitiello of One Tree Planted said in the release. “Thanks to our amazing supporters such as Threadfast Apparel, we can mitigate the damage done by these disasters and return affected areas to their former glory through reforestation.”

The program aims to support vital reforestation projects while reducing the brand’s operational carbon footprint. Threadfast also uses recycled materials and has increased its partnership with The Better Cotton Initiative as part of its larger sustainability efforts.

“We are thrilled with the results of our inaugural year, having made a meaningful impact in parts of the U.S. and Canada severely impacted by forest fires,” said Abe Anteby, president of Threadfast, of the Plant with Threadfast 2021 results. “We are very grateful to our customers for supporting all our sustainability initiatives, especially our partnership with One Tree Planted. We have set a very aggressive goal for our 2022 campaign, and we’re off to a great start.”