SanMar Debuts Innovations in Sustainable Apparel with Carbon-Neutral Line
SanMar Corporation recently introduced the Port Authority C-FREE product line, which features a range of carbon-neutral styles. The announcement is the company’s latest step in putting its commitment to environmental sustainability into practice and represents a new partnership with Carbonfund.org Foundation, an organization that “supports third-party validated and verified renewable energy, energy efficiency, and reforestation projects globally that reduce carbon dioxide emissions and the threat of climate change,” according to its website.
C-FREE styles are crafted with tracking through the Carbonfree Certification. Through that certification, SanMar measures a product’s carbon footprint and removes an equivalent number of emissions from the environment through purchasing carbon offsets. The first styles in the C-FREE collection are made from recycled polyester and include quarter-zips and polos.
“It’s exciting to be able to offer this line of carbon-neutral styles,” said Vicki Ostrom, trend editor for SanMar. “These styles are not simply a corporate exercise in buying carbon off-sets in order to satisfy a momentary trend. This is SanMar committing to the fact that being environmentally-responsible is our now and our future.”
SanMar states that customers can shop these products knowing the apparel has undergone rigorous carbon footprint tracking and the associated emissions are offset with targeted reduction projects. “SanMar’s mission to create positive change is the driving force behind [the] C-FREE announcement,” said Pat Noonan, chief product officer at SanMar, in a press release. “This launch, in partnership with Carbonfund.org, unites SanMar’s commitment to sustainability in the industry with our values of doing good in our communities.”