Editor’s note: This video interview was originally published by our sister publication, Printing Impressions.

Not too long ago, PRINTING United Alliance and ASI announced an exclusive new ASI Show pavilion debuting at PRINTING United Expo 2026. The big news was dropped shortly after the two companies also launched a dual membership program.

But what will the ASI Pavilion encompass? How will it benefit the printing industry, and apparel decorators specifically? Dave Leskusky, president of PRINTING United Alliance, sat down with Ashley Roberts, content director of Printing Impressions, to outline the details of the pavilion, what to expect from the “show-within-a-show,” and how the partnership bridges the gap between the printing and promotional industries.