The truth about sustainability is it’s a grind, a discipline.

But it’s also exciting. It’s something we in the decorated apparel community must care about and keep pushing to achieve.

At Superior Ink, Founder Dominic Rosacci and his team work hard to implement more sustainable strategies. In this exclusive video interview, Dom talks about his professional and personal experience with sustainability and why other apparel decorators should care. It’s all about your own goals and capabilities, but if you follow this advice, it can become part of your business strategy.

The truth about sustainability is that, while we have a long way to go, it’s an exciting and crucial journey to embark on. One where we can grow and learn to be better.