As the concept of convergence continues to take hold in the printing industry, many apparel decorators are looking for growth opportunities to bring in additional revenue. This trend was largely evident during PRINTING United Expo 2022, where the printing industry came together to explore expansion through new technology and emerging equipment.

Carleen Gray, CEO of GroupeSTAHL North America, sat down with Apparelist Senior Content Editor Cassie Green at the show to discuss how STAHLS’ takes advantage of convergence, why consistency is key to creating a high-quality product, and how diversification has changed the printing industry.