A crucial aspect of apparel decoration is the design process. From start to finish, crafting a design that meets the customer’s needs and is something the end-user will keep and wear forever is a creative process that requires time, research, skill, and passion.

Cryssa Jaggers, graphic designer for Silverscreen Decoration & Fulfillment in Reno, NV, shares the process of creating the design that will be featured in this year’s Apparel Zone at PRINTING United Expo 2026. Jaggers, alongside many of her teammates at Silverscreen, put their creative license to the test to come up with the unique design that only attendees of the Expo will be able to get their hands on.

Jaggers shares her process as well as some tips and tricks to replicate a similar design in your business. Immerse yourself in the excitement and creativity she shares in the video interview.

Want to see the design come to life? Make sure you’re at PRINTING United Expo 2026.