Color-matching has always been a challenge for apparel decorators. There are many factors that influence the final color outcome: what decorating technique you’re using, what the fabric is made of, and even the design software you use.

Jesse Poteet, Startup Screen Printing, breaks down the specific color-matching considerations that must be made when using water-based ink for screen printing. As a trickier method and ink, water-based printing comes with its own set of specific challenges versus printing with plastisol ink. Listen in as he outlines several important pointers to ensure success when working with this technique.